One of the important steps in designing and implementing websites, often neglected by many developers, is optimizing the search engine system. Known as SEO (Search Engine Optimization), the procedure involves a number of techniques for designing, updating, and promoting the website with the goal of placing it in top positions in search engine listings (Google, Bing, Yahoo, Ask, AOL, Yandex, etc.) after certain keywords.

As the percentage of Google search engine users is significant compared to other competitors, basically SEO optimization for search engines has turned into SEO optimization for Google. From Phoenix SEO you will be having the best options now and that also within the budget that that you have. But before that you will need to know the opportunities that you have now. Let us have a look at that.

Brief SEO History: Indexing And Ranking Algorithms

Designing the system to include html TAGs:Meta title, Meta description, meta keywords, h1 to h6.

Designing the system for working with friendly URL links

Update the above listed tags for each page of the website with specific keywords; their placement and description of the page, in a 6-16%, etc.

Promote the website by signing up to as many portals and web directories. The old Google Indexing and Ranking algorithm considers a website to be important if, to the site in question, there are as many links as possible from other sites, preferably in the same area of ​​activity and with a PageRank high (PageRank is a note, from 0 to 10, given by Google’s search engine to each website (any page in the site), and basically appreciates its quality)

By using these techniques, virtually any site, with insignificant content, was shortly after launching the first results in the Google search engine list after the keywords for which it was optimized.

In order to promote quality websites and of course to protect the most important advertising system, Google Adwords, the proprietary search engine company, implements new indexing and ranking algorithms for sites. So they are Google Panda, Google Penguin, Google Hummingbird, etc.

Content Marketing

At this point in time, the SEO concept has undergone changes, content marketing being now one of the most popular terms, with this concept promising sites with original, consistent content and quality. In the opinion of optimization specialists, important are now: setting the title and description Meta tags, writing original content and rich in text and media information, website links with social networks, etc.

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